How to Use a Blog Post to Improve SEO Gains? 5 Simple Ways
Is the blog you are optimizing living up to its maximum potential? We had a discussion with the CEO of a leading Charlotte SEO company! Let’s find out what he has to say regarding how to make full use of your blog for SEO gains.
Your Blog Needs A Compelling Name:
It nags me when I browse the website of a company and the name of the blog is…”Blog”! I advocate marketers to be on their creative side & more descriptive while naming the blog section of a site. Keep in mind that your blog name is also an optimization opportunity, so don’t miss out this chance!
Reach A Particular Group Of Audience With Every Post:
I urge that every blog post should be composed for a particular segment of your target audience because this lets marketers develop content that’s optimized for particular customers & features target keywords associated to exact requirements and solutions.
For instance, if you’re selling marketing services, you might wish to add a post into your blog section regarding a trending topic in the industry that targets a specific segment of audience you’re striving to get the attention of.
An Effective URL Structure Is A Must:
I have seen that many companies don’t include “blog” in their URL syntax while keeping the blog on the main domain of their site. This will actually make it a bit more complicated to track the general progress of the blog within analytic. I always advocate that you must include ‘blog’ in your URL syntax to enhance the simplicity of blog results reporting.
Optimize Blog Content Continually:
Recycling isn’t just great for our environment; it is also great for search engine optimization.
Improvements in SEO don’t always need fresh site content. Look for supplementary possibilities to optimize your existing blog posts. Review your current blogs & spot possibilities for extra on-page SEO. Listed below are some probable optimization methods for your existing blog content:
• Incorporate internal links to other appropriate pages on the site.
• Incorporate optimized images
• Link 1 post to another associated post.
• Assess title tags & Meta description to make sure targeted keywords are there.
Nonetheless, recycling existing blog contents can save you precious time & resources. So, make the full use of it!
Add Optimized Images And Videos:
Don’t overlook the fact that images can increase visitor engagement by creating a positive experience. So, don’t forget to add images in your blog post & optimize them with descriptive alt tags.
Also, blog posts offer a great place for video content. Check out your YouTube page. Do you’ve video content that could enhance your blog post? Interactive videos keep your users occupied & let markets to offer supplementary educational opportunities.
Keep in mind, a blog is one of the easiest and fastest ways to enhance website content & improve SEO gains. For any type of SEO help, feel free to call My Charlotte Digital – the best SEO Company in Charlotte, NC. Reach them at +1 704-464-0020.